Search engines take into account many factors when ranking web results,
and one of the most important is proper page content optimization. Miva Merchant's
dynamic page creation is not designed to be search engine friendly with how
it creates and displays the page content. This is where SETPro comes in to
play with a number of optimizations and enhancements for product and category
screens. These optimizations are primarily done with the Google search
engine in mind, but are also relevant to most other popular search engines.
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- Product Name Tags:
Allows you to set the product names on the product screens, to
a preferred heading tag, bold, or none (<H1>,
<H2>, <H3>, <H4>, <B>).
| The keywords to focus on for an individual product
page are typically contained within the product name. Making the
product name a larger font size compared to most of the other page
content, adds extra weight to those keywords when rankings are determined. |
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| Page titles are extremely important to search
engines. Miva Merchant adds the store name in the browser window's
title bar along with the product name. This is a good thing, but
it may also make it undesireable by diluting the product name keywords
with an unnecessary store name, thus giving less weight to your
keyword focus. |
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- Product Description at Top of HTML Body:
Placed at the very top of the page, just after the <BODY>
tag in the page code, this option displays the product name followed
by the first 200 characters of the product description. Any HTML
used in the description is stripped out before being displayed at
the page top.
| Stock Miva Merchant nests a considerable amount
of hidden tables within one another. It makes for an adequate display
but search engines don't see page content as the viewer does. This
creates a large amount of page code that pushes the product descriptions
far down the page, even possibly tripping up some older search engines.
It's best to have your real keyword content as far up the page code
as possible, creating more keyword weight and improving relevancy
for the product pages. It's recommended to use either this option
or the commented out feature described below, but not both. |
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- Commented Out Product Description at Top of HTML Body:
Placed at the very top of the page, just after the <BODY>
tag in the page code. This option adds the product name followed
by the first 200 characters of the product description text, commented
out (hidden from view). Any HTML used in the description is stripped
out before it's added to the top of the page code.
| This is the same as the product description display
above, except that the description and title are commented out,
essentially invisible, at the top of the page. Most search engines
will ignore comment tags but some may take them into account. This
is an elegant alternative to actually displaying the title with
description at the top of the page, leaving the page as it's meant
to be displayed. It's recommended to use either this option or the
displayed product description feature described above, but not both.
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- Category Name Tags:
Allows you to set the category names on the category screen, to
a preferred heading tag, bold, or none (<H1>,
<H2>, <H3>, <H4>, <B>).
| The keywords to focus on for an individual category
page are typically contained within the category name. Making the
category name a larger font size compared to most of the other page
content adds extra weight to those keywords when rankings are determined. |
|
|
| Page titles are extremely important to search
engines. Miva Merchant adds the store name in the browser window's
title bar along with the category name. This is a good thing, but
it may also make it undesireable by diluting the category name keywords
with an unnecessary store name, thus giving less weight to your
keyword focus. |
|
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- Product Links in Line-Item Listings:
Replaces the product name with a linked product name when a line-tem
listing is used. This is mainly for category screens, but also applies
to related products, search results, and product list screens.
| Search Engines add additional keyword weight to
pages using those keywords contained in incoming anchor text (links)
from other pages. |
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- Product Short Description in Line-Item Listings:
Adds a short product description under the product name when a
line-tem listing is used. Mainly for category screens, but also
applies to related products, search results, and product list screens.
Choices are:
- None
- Product Description (First 200 characters with stripped out
HTML code)
- Product Short Description (Displays from the OpenUI Short Description
Field)
| Particularly helpful with non-descriptive category
screens or related product areas, by adding more useful content
for search engines to index. Also useful for adding varied keyphrases
by use of the product's Short Description field. |
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Helping
E-tailers With Their Miva Merchant Needs...
