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Miva Merchant
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MYTHS AND FANTASIESWhen it comes to Miva Merchant, there are quite a few misconceptions floating around, concerning the ability of search engines to properly index and rank a store's dynamic screens. Today Miva Merchant screens may be indexed just as well if not better than many other dynamically generated pages, this is in part by a conscious and concentrated effort by members of the Miva community. Their biggest focus has been on the Google and the Yahoo! search engines, which are able to index dynamic pages just fine, even Miva generated pages. As search engine technologies continue to evolve, dynamic page indexing is improving. Myth #1:Miva generated pages with dynamic URLs are not included in the major search engines.This is not true. There was a time long ago, about 2001, when search engines ran away from dynamic content, because of the possibility of being caught in an infinite loop on the server while spidering. Not all search engines will index dynamic content, but the major ones will.Myth #2:In order to compete against my competitors, I'll have to buy dozens and pay hundreds of dollars worth of modules to place well in a search engine's search results.This is false. First you must have a grasp of how competitive your field is, a niche market may not need much in optimization. There are a few core modules that are relatively low priced, which will improve the store's product/category rankings. To properly optimize, these are highly recommended, but are not even necessary to be listed in major search engines. Myth #3:I used a company to submit my site to thousands of search engines for only $20.This is a marketing ploy. There are no real search engines in those numbers, the ones that count are a mere handful. Using such a service may do more harm then good. Often the submissions are to FFA links which are considered spam by the major search engines. The best way for a search engine to find a site is by having a known site link directly to the new site, enabling them to spider through. If you just can't wait, go to the major search engines and submit your site through the submission page.
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